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Louis Watkins, the founder of Clear For Men, stood next to delivery boxes

My name is Louis, and here's why I started Clear For Men...

This is me in 2020.

I was struggling a lot. I didn't like the person I was becoming, I was angry with the world and it was the 1st time I had experienced anxiety.

I completely lost sight of who I was, and stopped prioritising myself.

I went from being a bubbly, outgoing and extroverted person to completely losing my confidence overnight.

I felt lonely.

I felt angry.

I felt burnt out.

My anxiety heightened, and I stopped looking after myself.

The founder of Clear For Men, Louis Watkins, at Ideas Fest 2023

"I need to Take Five"

I slowly started putting time back into myself, and re-implementing the things that made me feel good:

→ Running 🏃
→ Self-care 🧖
→ Less screen time 📱

I loved the way my skincare routine made me feel. It was a moment for me that just allowed me to stop. I didn't focus on anything else other than that moment, and it was something that no one could take away from me.

Louis Watkins, the founder of Clear For Men, holding a bottle of the Take Five® Facial Cleanser

"Why is it so hard to talk?"

I could see the difference showing up for myself and practicing self-care daily was having on my confidence, but I still felt weak talking about my emotions.

I never want anyone to feel as though they can't come to me about their feelings, so I decided to make a difference.

The founder of Clear For Men, Louis Watkins, working behind the scenes to bring Clear For Men to life.

Feb 2021: Clear For Men was born

I wanted to build a community-led skincare brand by sharing my story and becoming a positive role model for others.

I spent 18 months carefully formulating my 1st product that now has over 400 5-star reviews 🌟

But this was never just about being a skincare brand...

Photograph of Louis Watkins, the founder of Clear For Men

I want to:

→ help restore confidence in men 🤵‍♂️
→ break the stigma around mental health 🗣️
→ be a reminder for men...

...to Take Five®

For every sale, 15% of profits are donated to support Campaign Against Living Miserably (CALM) and Mind.

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I now share my story every single day...

Online, in schools, workplaces and at men's groups to help spark the conversation around mental health, and remind everyone that we all deserve to Take Five® in our own way.

The Take Five® Facial Cleanser with a message above that reads "You saved my life without even realising it"

"You saved my life without even realising it"

Hundreds of conversations sparked, hundreds raised for charity, and helping hundreds of men to Take Five®.

Since launching in August 2022, I've had quite a few people comment on my content telling me that I've saved their life ❤️‍🩹

Clear For Men is so much more than skincare.

Louis Watkins, the founder of Clear For Men, being interviewed by the Department for Business & Trade

Thank you for reading my story!

I hope that it's reminded you that:

→ You're not alone
→ It will get better
→ You deserve to Take Five®, too

Support is always available. Please remember that.

Mental Health Resources

Because you deserve to Take Five®

Rated EXCELLENT on Trustpilot