
My name is Louis, I'm 24 and I talk very openly about my mental health journey.
Here's why...

"I can't lie lads, my head is absolutely fried right now"
This was a text message I sent to my friends back in 2021, when I was really struggling with my mental health.
I went from being a bubbly, outgoing and extroverted person to completely losing my confidence overnight.
I felt lonely.
I felt angry.
I felt burnt out.
My anxiety heightened, and I stopped looking after myself.
"Why is it so hard to speak up?"
I felt so vulnerable talking about my mental health, because I've never done it before.
I never wanted someone I cared about to feel alone like I did, so I decided to start talking.
I've always taken solace in my self-care routine because it not only grounds me, but it reminds me to take a moment for myself.
Plus, when I look good, I feel more confident in myself!
My self-care routine got me thinking...
"Life is 100mph, but when do we take five minutes for ourselves?"
That's when the idea for Clear For Men was born...

I wanted to build a community-led brand that was MORE than skincare.
I wanted to not only help men feel more confident in their skin, but be a role model to show that talking about vulnerability isn't weak.

From February 2021-August 2022...
I worked relentlessly to bring my vision to life.
After countless hours of research, long drives to my manufacturers and months of testing to perfect my cleanser...
Clear For Men was ready to change the way men see self-care and mental health.

"You saved my life without even realising it"
Clear For Men isn't just a skincare brand.
We're breaking the stigma around male mental health, one bottle at a time.
I named our Invigorating Facial Cleanser 'Take Five' to serve as a daily reminder for men to pause, take five minutes, and prioritise what truly matters: their wellbeing.
Plus, 15% of profits are donated to CALM and Mind, via Work for Good.
Since launching in August 2022, we’ve raised hundreds for mental health charities, sparked countless conversations, and built an incredible community of people who are reminded daily that they’re not alone.