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WHY I STARTED CLEAR FOR MEN

REMINDING MEN TO TAKE FIVE® THROUGH SKINCARE

Clear For Men | Meet The Founder

Why I started Clear For Men

"I'm Louis, the founder of Clear For Men - a skincare brand that's on a mission to tackle the stigma around male mental health, one bottle at a time.

I started Clear For Men in 2020/21 from my own mental health journey. I lost a lot of confidence in myself, was angry at the world and I really didn't like the person I was becoming.

I stopped becoming a priority in my own life. I felt alone, scared to talk and struggled a lot with anxiety.

Photograph of Louis Watkins, the founder of Clear For Men
The Main Image of the Take Five® Facial Cleanser by Clear For Men

"Self-care really helped me to feel good, restore my confidence, and remind me of just how important it is to pause and take a moment for ourselves.

Even though it helped me feel more confident, I still felt incredibly vulnerable talking about my emotions.

I never wanted anyone else to feel the way that I did, and so I decided to make a difference.

I started Clear For Men to restore confidence, create a safe-space and be a daily reminder for men to Take Five®."

The first prototype of Clear For Men's Take Five® Facial Cleanser
The founder of Clear For Men, Louis Watkins, working behind the scenes to bring Clear For Men to life.

February 2021-August 2022:

I spent 18 months learning, sampling, and building my first product, the Take Five® Facial Cleanser.

My mission is to help restore confidence in men, which is why I formulated the Take Five® cleanser to help with men's main skin concerns (dry, tired, dull-appearing skin).

I'm proud to say that Clear For Men is made in the UK, using a certified B-Corp manufacturer.

The Take Five® Facial Cleanser with a message above that reads "You saved my life without even realising it"

Clear For Men is more than skincare.

"I now share my story every day. Online, in schools, workplaces and at men's groups to help spark the conversation around mental health, and remind everyone that we all deserve to Take Five® in our own way.

Plus, 15% of profits are donated to support the mental health charities CALM and Mind."

Where is Clear For Men now?

"Clear For Men has received over 500 5-star reviews, raised £2,200.63 for mental health charities and was the #1 Top Rated Men's Care product on TikTok Shop in October 2026.

I'm really proud of how far we've come in the past 5 years, but we're only just getting started.

We're going to be worldwide one day..."

Louis W.

Founder of Clear For Men

Because you deserve to Take Five®

Rated EXCELLENT on Trustpilot